If you think that the only important thing in your store is billing, you may be down a dangerous path, you should consider the backend system for online store (ระบบจัดการร้านค้าออนไลน์ which is the term in Thai). Closing the month with a positive balance is great, but that’s not the only thing that keeps a company alive. Are you worried and want to know how to manage your online store well? We give some tips:
- Be Multitasking
To be at the forefront of an electronic business, it is necessary to act on different fronts: from searching for the customer to the guarantee that he will have good shopping and delivery experience. This means always taking care of details, from inventory to payment processing, monitoring service, and analyzing site visits and conversion metrics, not to mention the bureaucratic part.
- Get Organized
Online stores tend to have lean operations, which means that in addition to unfolding into multiple roles, you have to be very, very organized. Keep track of everything – stock (สต๊อก which is the term in Thai), sales, orders, deliveries. Whether on the spreadsheet or good old-fashioned paper, don’t let anything go by.
- Measure Results
The number of sales is an important indicator, but it is not the only one when we talk about online stores. Also, track the number of visits, the average time, the most visited pages, the most searched terms; in short, map as much as you can of your business website; all; all information can be useful and help you direct your management.
- Keep An Eye On Finances
Selling a lot doesn’t always mean selling well. To know if your business is doing well, plan your expenses and income and keep track of your cash flow to see if everything is going as planned.
- Have Reliable Partners
If the supplier fails, the consumer will not want to know whose fault it is. He will charge you, as it was with your store that he closed the deal. Look for references, don’t close very long contracts at the beginning, do a trial period with new suppliers. And always have more than one option up your sleeve.
- Be Cautious
Do not depend only on the Post Office or on a single carrier. Especially during peak sales periods, these media can fail and delay. This is without counting unforeseen events such as rain, blocked roads, or even possible strikes.
- Evaluate The Service Provided
Want to know if you’re doing well? Ask the customer. This can be done through on-site reviews, follow-up emails after purchase, or even a “reply letter” form accompanying the delivered merchandise. Address points such as service, price, competition, ease in finding products in your store, and delivery. With this data, you can discover mistakes and successes in your management.